THERE IS BEAUTY IN PEOPLE, IN RELATIONSHIPS, IN DREAMS
This is our story WHO WE ARE
Belcorp is the 3rd largest beauty company in Latin America and 9th largest direct seller in the world. We create rewarding entrepreneurial opportunities for women. A family-owned company with a 47-year history, we are still headed by our founder Eduardo Belmont. Today our network of Beauty Advisors numbers almost a million.
Belcorp USA has been headquartered in San Francisco since 2005 as a wholly owned Belcorp subsidiary. Our luxury brand in the United States is L’Bel, an award-winning collection of French-formulated skin care, as well as fine makeup, fragrances and personal care. You’ll find L’Bel beauty products exclusively through our network of Beauty Advisors and online. Our products are shared and loved by women of all ages in the US.
In 1967, Eduardo Belmont had a dream to bring the luxurious beauty products of France to the women of his country. He also wanted to find a way for the women of his country to be financially independent. His concept was to combine beauty and entrepreneurship. At the time in Latin America, however, this was a tremendous undertaking with complex economic risks. This didn’t stop Eduardo, who was certain his idea would be a success. He knew the idea could be life-changing – for him and for everyone involved.
Eduardo and the Belmont family worked together. Overcoming enormous political and social obstacles, they pioneered a beauty innovation that thrived, then spread quickly to several countries. The dream was real.
Forty-seven years later, Belcorp continues to flourish as a family-owned company, led by Eduardo Belmont. The 9th largest direct seller in the world, Belcorp is a catalyst for dramatic social and economic change for millions of families in 16 countries. It is also a source of empowerment for more than a million Beauty Advisors around the world.
To be the company that contributes the most to bringing women closer to their ideal of beauty and personal fulfillment
Our Values WE ARE PASSIONATE We enjoy what we do and strongly believe that the extraordinary is possible. WE ARE ENTREPRENEURS We constantly challenge you to create and grow to realize your dreams. WE ARE CLOSE We develop quality relationships that create value and respect for all. WE ARE AUTHENTIC We are consistent in what we think, say and do.
The history of Belcorp is one of giving back. At Belcorp USA, the Belcorp Foundation was formed to help women and young girls create a better future for themselves. In the past year, 100 young women with big dreams of building businesses of their own were awarded scholarships through our foundation. Now the extraordinary is possible.
EDUARDO BELMONT Founder and CEO of Belcorp
Eduardo Belmont is founder and CEO of Belcorp, a multibrand corporation that employs over 8,000 people across 15 countries of the Americas. Belcorp operates through a direct sales model with a network of over 650,000 women who offer its products in the region. In 2009 Mr Belmont became a member of the PSLF, an initiative of the World Bank Group’s Gender Action Plan comprising companies committed to the economic empowerment of women. Member of the DSA since 2009, Mr Belmont also serves as member of the board of Interbank, Peru’s fourth largest financial institution. Mr Belmont holds a degree in business administration from the University of North Carolina as well as former studies in Harvard Business School and Wharton School of Business.
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